Sample brief

SAMPLE — fictional competitor, real format

The competitor below is fictional (a CRM-review site). The structure, depth and tone are exactly what you get when you paste a real competitor URL.

Competitor teardown

Title	10 Best CRM Tools for Small Businesses (2026)
Word count	2,140
Keywords	best CRM for small business, cheap CRM, CRM comparison, free CRM plan, CRM pricing
Entities	HubSpot, Zoho, Pipedrive, Salesforce, Freshsales
Intents covered	comparison (tool vs tool), transactional (pricing links), informational (what is a CRM)
Intents missed	migration guides, industry-specific picks (CRM for real estate, agencies, clinics), integration how-tos

Attack points

Statistics are from 2023 but presented as current.measuredRefresh every stat to 2026 with a sourced date stamp — the only listicle that does this wins the trust click.

No side-by-side pricing table.A per-seat comparison table captures the featured snippet and keeps readers on-page instead of across ten vendor tabs.

Zero FAQ section.Eight "People also ask" questions around this keyword go unanswered — one FAQ block with FAQPage schema is the cheapest AI-citation win on the page.

Writer brief

Title options:

Best CRM for Small Business in 2026: Pricing, Pains & Picks (Compared)
7 Best CRMs for Small Teams, Compared by Real Workflows
The Small-Business CRM Buyer's Guide: Compare Before You Commit

Target: 1,800 words · Grade 9-11 · consultative B2B

H2	Words	Must answer
What makes a CRM "small-business friendly"	120	Seat pricing vs contact-tier pricing; when free plans are actually free
The 7 contenders at a glance	150	One comparison table: price, free tier, key gap
Deep dives: who each CRM fits	450	A fit statement per tool — not feature lists
Migration, integrations and total cost	280	What switching really costs; the three integrations everyone needs
FAQ	200	The 8 PAA questions, answered in one paragraph each

Must-answer questions:

Is HubSpot's free CRM usable past 1,000 contacts?
Which CRM is cheapest for a 3-person team?
Can I migrate from Salesforce without an consultant?
Which CRM has the best AI features under $25/seat?

SERP reality

Top-10 avg words (est.)	1,400–1,900
What ranks	listicles with comparison tables; two vendor pricing pages; one video roundup
Recommendation	match the listicle format but out-structure it: comparison table above the fold, FAQ block, 2026-dated stats

GEO readiness

llms.txt	✕
AI bot access	✓ (AI training crawlers blocked, answer engines open)
AI bots	✕ GPTBot✕ ClaudeBot✓ PerplexityBot✕ Google-Extended✓ Bytespider✕ CCBot✓ Amazonbot✓ Applebot✓ YiyanBot✓ TongyiBot✓ Kimi
Schema	✕ (no Article, no FAQPage)
Note	The four AI training crawlers (GPTBot, ClaudeBot, CCBot, Google-Extended) are blocked in robots.txt — ChatGPT and Claude can't quote this page. Add llms.txt, open the four, and ship FAQPage schema first.

AI citation score

4 / 10

Potential (est.): 8 / 10 after fixing the blockers below

Blockers:

No structured data on a data-rich page
AI training crawlers blocked in robots.txt
Stats without dates or sources

Citable sections:

Per-tool pros/cons paragraphs (clean, self-contained claims)

This is the format — yours will be about your actual competitor.

Paste a URL, get this in about 30 seconds. First brief free.

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